Rent a kimono and tour the famous landmarks of Matsushima in style. It’s the most fitting way to enjoy the traditional Japanese beauty of Entsuin Temple, Kanrantei Tea House, and the many other historical points of interest in Matsushima. Ume Luv offers customers more than one hundred kimono and summer yukata to choose from, plus accessories. Options are available for men, women, and children. Ume Luv also offers special wedding packages, which include professional photographic services, and hijab-friendly kimono wearing experiences.

Ume Luv has three shops: two in Matsushima and one in Sendai. One of the Matsushima shops is for formal bridal fittings; the other, located at Matsushima Rikyu, is for visitors renting kimono for sightseeing.