Sendai Pageant of Starlight

Dec. 9–25, 2022

Sendai光のページェント | Sendai Pageant of Starlight

Take a romantic stroll through the illuminated streets of Sendai

  • Don't miss out on the Sendai Pageant of Starlight, the largest winter illumination in the Tohoku region! Every winter, a beautiful avenue in downtown Sendai called Jozenji-dori Avenue that is lined with 160 zelkova trees becomes lit up with over 600,000 lights. The beautiful lights and magical atmosphere will surely warm your heart. In addition to enjoying the scenery while strolling down the street, you can also have some tasty food and drinks, listen to a concert, or even go ice skating!

    2022 Schedule

    Sendai Pageant of Starlight Hours

    Weekdays: 19:00–22:00
    Weekends: 18:00–22:00

    Charity Street Fundraiser

    Dates: November 5–December 11
    Locations: in front of Fujisaki Department Store and Sendai Mitsukoshi Department Store

    Charity Gift Boxes

    Dates: November 8–December 23
    Locations: Sendai Mitsukoshi Department Store (Main Store and Jozenji-dori Avenue Store), Fujisaki Department Store, atelier pas de quoi, Aeon Mall Sendai, Mos Burger Jozenji-dori Avenue, S-Pal Sendai, Family Mart Jozenji-dori Avenue, Sendai Royal Park Hotel, and Izumi Park Town Tapio
    Note: Sendai Royal Park Hotel and Izumi Park Town Tapio will continue the charity gift boxes until the end of February 2023

    Crowd Funding

    Dates: November 11–December 25

    Charity Bottles

    Dates: November 15–December 23
    Locations: Sendai City Hall, Aoba Ward Office, Miyagino Ward Office, Wakabayashi Ward Office, Taihaku Ward Office, Sendai City Izumi Ward Office, Tsukasaya
    Note: The Charity Bottles at Tsukasaya are set up year round

    Charity Pins

    Dates: Mid November–End January 2023
    Locations: available at various participating stores on Jozenji-dori Avenue, Ichibancho and Kokubuncho

    Christmas Market

    Dates: December 9–25
    Location: Kotodai Park Civic Square

    Machikuru Perfomers Sendai

    Dates: December 9–25
    Features: Street performances featuring talented performers from all over the country!
    Location: Kotodai Park Civic Square

    Iris Heart Objet

    Dates: December 9–25
    Features: A heart-shaped illuminated monument by Iris Oyama
    Location: Jozenji-dori Avenue

    JT Smoking Booth

    Dates: December 9–25
    Location: Kotodai Park Civic Square

    Mitsui Fudosan Realty Tohoku presents Starlight Wink

    Dates: 10, 11, 17, 18, 24, 25 December (weekends only)
    Hours: 18:30–19:30
    Features: all lights are shut off for one minute before being turned back on all at once in a spectacle of light that brings cheers of awe from the crowds!

    Sendai Pageant of Starlight Ice Rink

    Dates: December 9–25
    Features: Sendai's beloved ice rink returns after a three year hiatus! Ice skating lessons are also available.
    Location: Kotodai Park Civic Square

    Sendai Pageant of Starlight Photography Contest

    Categories: Starlight Fantasy, Glittering Smile, Architect & Bronze, and Iris Heart
    Sumbission Period: December 9, 2022–January 31, 2023
    Results: February 11, 2023 (national holiday)
    Awards Ceremony; March 12, 2023
    The works submitted will be exhibited at the Jozenji Building, Sendai

    Loople Sendai Pageant of Starlight Bus

    Date & Time coming soon
    Features: a nighttime tour of Sendai illuminated in the city's biggest winter light-up event!

    Sendai Pageant of Starlight in Izumi Park Town

    Dates: October 30, 2022–February 28, 2023
    Closed: February 16, 2023
    Location: Izumi Park Town Tapio, Sendai Royal Park Hotel, and Sendai Izumi Premium Outlet Areas

    Sendai Royal Park Hotel Garden Illumination

    Dates: October 30, 2022–March 31, 2023
    Illumination Hours 2022: October 30, 2022–January 31, 2022: 16:30–21:00
    Illumination Hours 2023: February 1–28, 2023: 17:00–21:00
    Closed: February 16, 2023
    Features: 100 000 sparkling lights illuminates the Royal Park Hotel Garden!

    Starlight Wink: 18:00, 19:00 and 20:00
    Location: Izumi Park Town Tapio, Sendai Royal Park Hotel, and Sendai Izumi Premium Outlet Areas

    Starlight Wink Concert

    Date: December 18
    Features: enjoy a one-day-only piano performance while admiring the Jozenji-dori Avenue winter illumination!
    Hours: 18:00, 19:00 and 20:00
    Location: in front of Sendai Jozenji Building

    Starlight Memorial Bench

    Dates: December 9–25
    Features: a bench with people's personal messages inscribed onto it!
    Location: Jozenji-dori Avenue

    Omotenashi Station

    Dates: December 9–25
    Features: Student Volunteer Group offers information, distributes leaflets, cleans the venue and sells "Hika Ring" charity bracelets. For three days, (December 23–25) a Christmas tree made-up of 3-meter-long strips of paper will be set up in the Civic Plaza for visitors to write down their wishes!
    Location: Kotodai Park Civic Square

    Who's Your Santa?

    Dates: 18, 24, 25 December
    Features: A sticker collecting event in which participants tour Sendai's downtown area, recieve stickers, and stick them on a card to reveal their unique Santa!
    Locations: Kotodai Park Civic Square to Jozenji-dori Avenue

    Photo Spot

    Dates: December 19–25
    Weekday Hours: 19:00–22:00
    Weekend Hours: 18:00–22:00
    Features: Sendai's very first "Smile Observation Deck" gives visitors a new way to enjoy the Sendai Pageant of Starlight!
    Fee: minimum 100 yen donation (donations of 500 yen or more recieve a "Hika Ring" bracelet gift)
    Location: Intersection Bansui-dori and Jozenji-dori Avenue
  • Sendai





Jozenji-dori Avenue


Jozenji Street 4 Chome-11 Ichibancho, Aoba-ku, Sendai, Miyagi-ken


1-minute walk from Kotodai-koen Station (Sendai Subway Namboku Line)






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