The Matsushima Ichinobo luxury hotel sits on a low hill overlooking Matsushima Bay. It has an outdoor hot spring bath offering a panoramic view of the islands in the bay. The water, slightly cloudy with minerals, leaves skin feeling smooth. Daytime bathers can enjoy watching the waters of the bay sparkle in the midday sunlight. Overnight guests get to experience the view of the sun rising over the bay, and the tranquility of Matsushima by moonlight from the outdoor bath. The best season to watch the sunrise from the bath is winter, as the angle of the rising sun is just right, and steam rising from the bath lends the islands a subdued, mystical feel. All guest rooms face the bay. Both bed and futon options are available. The all-inclusive pricing covers meals, entry to the adjoining Fujita Kyohei Museum of Glass, and use of the onsen baths.